Is friendship the new influencer flex?
From fan edits to inside jokes, the on-screen friendships portrayed by some of today’s largest creators are creating fandoms of their own
Black News 
Isabelle Kube, a 29-year-old marketer living in Copenhagen, recently experienced one of the most exciting workplace wins possible: turning a coworker into an actual friend. It happened when Kube dropped “That’s common sense, I fear” into conversation. To the offline, the phrase may seem unremarkable, but to people on a specific side of the internet, it is instantly recognisable: a reference to a conversation between influencershellip;
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