Mswenko Franko Questions YFM’s Commitment To SA Hip Hop Culture
The post Mswenko Franko Questions YFM’s Commitment To SA Hip Hop Culture appeared first on SA Hip Hop Mag. Mswenko Franko Questions YFM’s Commitment To SA Hip Hop Culture. South African hip hop commentator and culture advocate Mswenko Franko has publicly questioned YFM’s connection to the country’s hip hop culture, claiming the station has often failed to recognise and engage with key cultural contributors. Mswenko Franko Questions YFM’s Commitment To SA Hip Hop Culture … The post Mswenko Franko Questions YFM’s Commitment To SA Hip Hop Culture appeared first on SA Hip Hop Mag.
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The post Mswenko Franko Questions YFM’s Commitment To SA Hip Hop Culture appeared first on SA Hip Hop Mag.
Mswenko Franko Questions YFM’s Commitment To SA Hip Hop Culture. South African hip hop commentator and culture advocate Mswenko Franko has publicly questioned YFM’s connection to the country’s hip hop culture, claiming the station has often failed to recognise and engage with key cultural contributors.
Speaking candidly about a past experience at the youth radio station, Franko described what he viewed as a disconnect between YFM’s commercial activities and the broader SA Hip Hop movement.
“To be honest, they’re weird, bro,” Franko said while reflecting on a promotional campaign he attended alongside hip hop figures Roiii and DJ Sliqe. According to Franko, despite being present for an advertising-related project, he was allegedly excluded from appearing on camera.
“They didn’t want me to be in the frame,” he said, suggesting the decision stemmed from a lack of awareness about his role within the culture.
Franko reserved praise for fellow creative Roiii, whom he said understood the significance of including influential voices within hip hop spaces.
“Roiii was the one that was like, ‘Yeah, no, Swenko, be here,’ so it can be a cultural moment,” he explained. “Roiii understood that cultural moment, but they didn’t.”
The commentator argued that the issue reflects a wider problem, claiming some industry stakeholders engage with hip hop primarily for commercial purposes rather than cultural development.
“They’re not doing it for culture,” Franko said.
While expressing frustration, Franko also recalled receiving recognition from veteran broadcaster Scoop Makhathini. He described it as one of the few moments he felt acknowledged by the station.
“The only time I’ve got props from YFM was when Scoop was like, ‘Swenko, you’re doing your thing,'” he said.
Franko concluded by reiterating his belief that parts of the industry remain disconnected from the culture they serve. “I know it’s like that because they don’t tap in,” he said.
The post Mswenko Franko Questions YFM’s Commitment To SA Hip Hop Culture appeared first on SA Hip Hop Mag.
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