Ngozi Edeme, Thee It Makeup Artist, Fears ‘Angry Black Woman’ Backlash After Patrick Ta Trademarks Her Signature ‘Melted Blush’ Technique
This isn’t the first time Patrick Ta has targeted Black creators, so celebrity makeup artist Ngozi Edeme is just the latest. The post Ngozi Edeme, Thee It Makeup Artist, Fears ‘Angry Black Woman’ Backlash After Patrick Ta Trademarks Her Signature ‘Melted Blush’ Technique appeared first on MadameNoire.

In 2026, one might expect Black creatives to finally receive their due credit. Yet here we are advocating for justice for Ngozi Edeme, the visionary behind the social media moniker Painted by Esther.
This generational talent first made waves last year with her signature “Melted Blush” technique. It graced the faces of stars like Tyla, Saweetie, Doechii, Kelly Rowland, and Olandria Carthen. A master of her craft, this makeup artist is celebrated for her ability to flawlessly blend vibrant pigments on deep skin tones. Furthermore, her impressive career includes touring with icons like Monica and Brandy. She has also conducted masterclasses alongside the legendary Danessa Myricks.
Because Painted by Esther is synonymous with that unbelievable vibrant pink blush finish, the industry was stunned when beauty giant Patrick Ta Beauty unveiled its “Transitional Blush” collection. This latest drop features a lineup specifically designed to mimic that signature finish. It comes complete with high-budget branding and a reported attempt to trademark the very phrase that defines the look.
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In a recent TikTok post, Esther admitted to being apprehensive about sharing her thoughts. “I’m honestly very nervous to make this video,” she explained, adding that she refuses to let fear silence her despite the risk of being unfairly labeled with the “angry Black woman” trope.
The post Ngozi Edeme, Thee It Makeup Artist, Fears ‘Angry Black Woman’ Backlash After Patrick Ta Trademarks Her Signature ‘Melted Blush’ Technique appeared first on MadameNoire.