Tyla’s “Chanel” Era Continues to Expand With Major BET Awards Recognition

Tyla is extending the global momentum of her “Chanel” era after securing two major nominations at the upcoming BET Awards. The South African star has been shortlisted in both the Video of the Year and Viewer’s Choice categories for her viral hit single “Chanel”. These nominations arrive after months of steady international growth for the track and its accompanying visuals. The recognition places her among some of the most influential names in global music right now. It also signals how strongly her work continues to travel across markets beyond Africa.

“Chanel” has already experienced a powerful run since its release in October 2025, driven by both streaming success and cultural visibility. The track quickly gained traction on global platforms and built strong momentum through social media engagement. A key driver of its popularity has been a dance challenge that spread widely across TikTok and other short-form video platforms. The challenge reached audiences in regions such as Asia and the Middle East, where users and even K-pop artists joined in. This level of organic spread helped position the song as more than just a release, turning it into a global digital trend.

The music video for “Chanel” also played a major role in the song’s success. Released on the same day as the single, the visual leaned heavily into luxury fashion references, particularly vintage Chanel archives. The production featured rare Karl Lagerfeld-era pieces sourced from collectors and high-end vintage dealers across the world. Stylist Ron Hartleben, who has worked closely with Tyla, curated the looks with a focus on blending archival fashion with modern pop identity. The video included standout pieces such as the iconic white Chanel hula hoop bag from the 2013 spring/summer collection, a 1991 quilted black bomber jacket, and accessories linked to supermodels like Linda Evangelista and Christy Turlington.

The styling approach behind the video was intentionally complex and highly curated. Hartleben explained that sourcing the garments required extensive negotiations and significant financial commitments due to their rarity. Some pieces carried rental costs in the tens of thousands of dollars, and strict agreements were required to secure them for filming. He also noted that collectors only agreed to loan the items because they trusted the creative team to handle them with care. Rather than relying on full runway outfits, the styling combined archival luxury pieces with Tyla’s personal aesthetic to maintain authenticity and individuality.

Beyond its fashion impact, “Chanel” has also delivered strong commercial performance across major charts. The track entered the Billboard Hot 100 at number 94, marking Tyla’s third solo entry on the chart following “Water” and “Push 2 Start”. It also achieved a rare dual debut at number one on both the US and UK Afrobeats charts, making her the first artist to reach that milestone simultaneously. On Spotify, the song climbed rapidly through global rankings as streaming numbers increased week after week. Its sustained popularity has reinforced Tyla’s position as one of the most visible African artists in global pop music.

The song’s success also translated into certification achievements. In April 2026, “Chanel” officially earned Gold certification in the United States from the Recording Industry Association of America. This milestone reflects consistent streaming and sales performance over time. It also highlights the track’s longevity beyond its initial viral surge. For Tyla, these achievements reinforce her ability to turn online momentum into lasting commercial results.

The BET Awards nominations place “Chanel” alongside some of the biggest names in music across two competitive categories. In Video of the Year, it competes with entries from artists such as SZA and Kendrick Lamar, Teyana Taylor, Kehlani, and Doechii. In Viewer’s Choice, it appears next to songs from Bruno Mars, Cardi B, Chris Brown featuring Bryson Tiller, and others with strong global fan bases. The inclusion of “Chanel” in both lists reflects its crossover appeal and sustained cultural relevance. It also shows how widely the track has been received across different audiences and regions.

The 2026 BET Awards will take place on Sunday, June 28 at the Peacock Theater in Los Angeles and will be hosted by comedian Druski. The event will bring together some of the most influential figures in global music and entertainment. For Tyla, the nominations add another milestone to a year already defined by international recognition and chart success. The continued rise of “Chanel” shows how a single release can grow into a long-term global moment when music, visuals, and culture align effectively.

The post Tyla’s “Chanel” Era Continues to Expand With Major BET Awards Recognition appeared first on SA Music Magazine.