'Walking home at night in London I look over my shoulder,' says justice minister Sarah Sackman

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BLACK NEWS UK

VOICE REPRESENTATION & CAPACITY BUILDING 

 BLACK NEWS UK & BLACK LIVES MATTER FESTIVAL UK

Voice, Representation, & Capacity Building Plan 

Table of Content  

Contents 

BLACK NEWS UK & BLACK LIVES MATTER FESTIVAL UK 1

Voice, Representation, & Capacity Building Plan 1

1. Black News UK Industry Overview 4

Black News UK publishing space for BME Volunteers CIC A Good Union UK Directory and UK Voluntary and Charitable Sector 6

Black News UK and Black Majority Ethnicity Volunteers CIC 8

The collaboration between Black News UK, Black Lives Matter UK, BME Volunteers CIC, and the UK Government's Special Educational Needs (SEN) Review in May 2022 9

Black News UK and BME Volunteers CIC Challenging Discrimination and injustice in Print Media systems, Press Communications and Publishing 10

Funders, Abolitionist, and Allies Working Group 12

2. Executive Summary 14

Black News UK Business Structure 17

5. Job Roles and Responsibilities 18

Black News UK Programme Manager/Facilitator: 18

Black News UK Office Administrator 19

Black News UK Coordinators 20

Black News UK Youth Marketing Executive 21

Black News UK Accountant 22

Client Service Executive 23

6. SWOT Analysis 24

Strength: 24

Weakness: 24

Opportunities: 24

Threat: 24

7. MARKET ANALYSIS 25

Market Trends 25

Black News UK competitive advantage 27

Sources of Income 28

Marketing Strategy and Sales Strategy 30

Payment Options 32

13. Black News UK Expenditure (Budget) 33

Black News UK Generating Funds/Capacity Building Capital 34

1. Black News UK Industry Overview 

Black News UK is a Media platform that plays a significant role in providing a voice to the Black community in the United Kingdom and Diaspora. 

It serves as a vital source of information, highlighting the experiences, achievements, and challenges faced by Black People. 

Black News UK serves to amplify the voices and experiences of the Black community in the United Kingdom. It plays a role in addressing the historical underrepresentation of Black individuals in mainstream media. By providing a space for Black voices to be heard, Black News UK empowers the community, fosters a sense of belonging, and challenges systemic racism.

Voice and Representation

Black News UK addresses the long-standing issue of underrepresentation of Black individuals in mainstream media. Historically, the media has often perpetuated stereotypes and failed to accurately portray the experiences and achievements of Black people. Black News UK fills this void by providing a platform where Black voices are centered, ensuring that their stories are told authentically. This representation is essential in challenging stereotypes and promoting a more inclusive society.

Black News UK covers a wide range of topics, including politics, culture, and social issues, from a Black perspective. By doing so, it offers a more nuanced understanding of the Black community's experiences, challenges, and contributions. This representation not only educates the wider public but also empowers Black individuals by validating their experiences and fostering a sense of pride in their heritage.

Community Empowerment

Black News UK plays a role in empowering the Black community by providing a platform for community members to share their stories, achievements, and concerns. It serves as a catalyst for community engagement, encouraging dialogue and fostering a sense of unity. Through its coverage of community events, initiatives, and success stories, Black News UK inspires and motivates individuals to act and make a positive impact.

Black News UK often highlights grassroots movements, community-led projects, and Black-owned businesses. By doing so, it not only promotes these initiatives but also encourages community members to support and participate in them. This empowerment is crucial in challenging systemic barriers and creating opportunities for the Black community to thrive.

Fighting Systemic Racism and Colonialism

Black News UK plays a role in the fight against systemic racism and colonialism by shedding light on racial inequalities and injustices. It provides a platform for discussing and analysing the impact of systemic racism on the Black community, raising awareness among the wider public. By doing so, it challenges the status quo and advocates for change.

Black News UK often covers stories related to racial and colonial profiling, Police and National Health Service brutality, and discrimination. By highlighting these issues, it sparks conversations and encourages individuals to question and challenge the existing structures that perpetuate racism and colonialism. This is essential in driving societal change and promoting equality.

Black News UK serves as a vital platform that addresses the historical underrepresentation of the Black community in mainstream media. By providing authentic representation, empowering the community, and fighting systemic racism and colonialism, it plays a crucial role in shaping a more inclusive and equitable society. Black News UK's impact extends beyond its immediate audience, as it educates and raises awareness among the wider public. It is through platforms like Black News UK that we can foster understanding, empathy, and ultimately work towards a more just and equal society for all.

Black News UK publishing space for BME Volunteers CIC A Good Union UK Directory and UK Voluntary and Charitable Sector

Black News UK serves as a valuable publishing space for organisations like BME Volunteers CIC and their initiatives, such as A Good Union UK Directory. This directory focuses on the UK voluntary and charitable sector, highlighting the work and contributions of Black, Majority Ethnic (BME) volunteers and organisations.

By providing a platform for the promotion of A Good Union UK Directory, Black News UK plays a role in amplifying the voices and efforts of BME volunteers and organisations within the voluntary and charitable sector. This directory serves as a valuable resource for individuals and organizations seeking to connect with and support BME-led initiatives.

Black Neurodivergent and Disability News Service and Directory: A GOOD UNION UK 

The platform focuses on providing news and information specifically related to the experiences and issues faced by Black individuals within the neurodivergent and disability communities. 

News services like A Good Union UK  help amplify the voices and experiences of marginalised communities within the neurodivergent and disability spaces. They provide a platform for sharing stories, news, and information that is often overlooked or underrepresented in mainstream media. 

The directory showcases the diverse range of projects, campaigns, and services offered by BME volunteers CIC and organisations across the UK. It not only highlights their contributions but also provides a platform for networking and collaboration within the sector. This visibility and recognition are essential in challenging the underrepresentation of BME individuals and organisations in the voluntary and charitable sector.

Black News UK's publishing space serves as a valuable tool for A Good Union UK Directory. By showcasing the work and contributions of BME volunteers and Black owned and Black led organisations within the voluntary and charitable sector, Black News UK plays a crucial role in amplifying their voices, fostering collaboration, and challenging underrepresentation. Our platform contributes to the overall goal of creating a more inclusive and equitable voluntary and charitable sector in the UK.

By centering the experiences of Black individuals, A Good Union UK helps to address the intersectional challenges faced by this community and shed light on the unique perspectives and needs that may be overlooked in broader disability discourse.

The industry of disability news services, in general, is essential for promoting awareness, education, and advocacy for individuals with disabilities. These news services do not often cover or offer a wide range of topics concerning African and African Ancestry, including policy developments, accessibility issues, community initiatives, and personal stories. Therefore Black News UK and BME Volunteers CIC partnership serve as a valuable resource for individuals with disabilities, their families, advocates, and professionals working in the field.

In the case of A Good Union UK, we focus on the Black neurodivergent and disability community with a specific lens through which to understand and address the challenges faced by this intersectional group. This includes issues related to systemic racism, ableism, access to healthcare and education, employment opportunities, and cultural representation.

By providing an industry overview, A Good Union UK can contribute to a more comprehensive understanding of the experiences and needs of Black individuals within the neurodivergent and disability communities. This can help to inform policy discussions, advocacy efforts, and community initiatives that aim to create a more inclusive and equitable society for all.

Black News UK and Black Majority Ethnicity Volunteers CIC are two organisations that are actively involved in the disability justice movement within the Black community. 

Both organisations recognise the intersectionality of race and disability and work towards creating a more inclusive and equitable society for individuals with disabilities.

Black News UK, as mentioned earlier, serves as a platform that amplifies the voices and experiences of the Black community in the United Kingdom and Diaspora. 

In the context of the disability justice movement, Black News UK plays a crucial role in raising awareness about the unique challenges faced by Black individuals with disabilities. By highlighting their stories and experiences, Black News UK brings attention to the systemic barriers and discrimination that they encounter.

BME Volunteers CIC is an organisation that focuses on supporting and empowering Black individuals with disabilities. They provide resources, advocacy, and community engagement opportunities to address the specific needs of this intersectional group. BME Volunteers CIC works towards breaking down barriers and promoting inclusivity within the Black community, ensuring that individuals with disabilities have equal access to opportunities and support.

Together, Black News UK and BME Volunteers CIC contribute to the disability justice movement by challenging ableism and advocating for the rights and inclusion of Black individuals with disabilities. We work towards dismantling the systemic barriers that prevent individuals from fully participating in society and strive to create a more accessible and inclusive environment for all.

Black News UK and BME Volunteers CIC are partners that actively participate in the disability justice movement within and outside the Black community. 

Through our respective platforms, we raise awareness, provide support, and advocate for the rights of Black individuals with disabilities. 

The collaboration between Black News UK, Black Lives Matter UK, BME Volunteers CIC, and the UK Government's Special Educational Needs (SEN) Review in May 2022 has already shown promising results in addressing the needs and rights of individuals with special educational needs.

One of the key implications of this collaboration is the increased visibility and awareness of the specific challenges faced by Black individuals with special educational needs. Black News UK, with its platform and reach, has been able to amplify the voices and experiences of this marginalized group, shedding light on the systemic barriers and discrimination they encounter within the education system. This increased visibility has helped to bring attention to the unique needs and experiences of Black individuals with SEN, leading to a greater understanding and recognition of their rights.

Furthermore, the collaboration has facilitated advocacy efforts by Black Lives Matter UK and BME Volunteers CIC. We have been able to leverage our expertise and networks to advocate for more inclusive and equitable policies and practices within the education system. By working together, we have been able to amplify our voices and push for change, ensuring that the specific needs of Black individuals with SEN are considered in policy discussions and decision-making processes.

The collaboration has also contributed to research and data collection efforts. By pooling resources and expertise, we have been able to conduct research studies and surveys that provide valuable insights into the experiences and needs of Black individuals with special educational needs. This research has helped to inform policy recommendations and interventions that are more tailored and responsive to the specific challenges faced by this group.

Additionally, the collaboration has fostered community engagement and empowerment. Through joint initiatives and events, these organisations have been able to create spaces for dialogue, support, and advocacy within the Black community. This engagement has empowered individuals with special educational needs and their families to actively participate in shaping policies and practices that affect their lives.

The connection and collaboration between Black News UK, Black Lives Matter UK, BME Volunteers CIC, and the UK Government's SEN Review in May 2022 have had significant implications for addressing the needs and rights of individuals with special educational needs. Through increased visibility, advocacy efforts, research, and community engagement, these organizations have been able to make progress in creating a more inclusive and equitable education system that recognizes and supports the unique needs of Black individuals with SEN.

Black News UK and BME Volunteers CIC Challenging Discrimination and injustice in Print Media systems, Press Communications and Publishing

Black News UK and BME Volunteers CIC contribute to challenging discrimination and injustice in print media systems, press communications, and publishing. 

Here are some ways in which they contribute to this important work:

1. Amplifying Marginalised Voices: Black News UK and BME Volunteers CIC prioritize amplifying the voices and experiences of marginalized communities, including Black individuals and other ethnic minorities. By providing a platform for these voices to be heard, they challenge the underrepresentation and misrepresentation of these communities in print media and press communications. This helps to counteract stereotypes and biases and promote a more accurate and inclusive portrayal of diverse experiences.

2. Addressing Systemic Bias: Black News UK and BME Volunteers CIC actively address systemic bias within print media systems, press communications, and publishing. They challenge discriminatory practices and biases by highlighting instances of injustice and discrimination, and by advocating for more inclusive and equitable policies and practices within the industry. This can involve calling out instances of bias in reporting, advocating for diverse representation in editorial positions, and pushing for more inclusive hiring practices.

3. Providing Alternative Narratives: Black News UK and BME Volunteers CIC provide alternative narratives and perspectives that challenge dominant narratives perpetuated by mainstream media. They offer a platform for marginalized communities to share their stories, experiences, and perspectives, which helps to counteract the one-sided narratives often presented in traditional media. This allows for a more nuanced and diverse understanding of social issues and challenges the perpetuation of stereotypes and discrimination.

4. Collaborating with Community Organisations: Black News UK and BME Volunteers CIC collaborate with community organisations that are dedicated to challenging discrimination and injustice. By working together, we leverage our collective resources, knowledge, and networks to address systemic issues within the industry. This collaboration has involved joint advocacy efforts, community engagement initiatives, and the sharing of resources and expertise.

5. Promoting Diversity and Inclusion: Black News UK and BME Volunteers CIC actively promote diversity and inclusion within print media systems, press communications, and publishing. They advocate for diverse representation in decision-making roles, push for inclusive hiring practices, and encourage the inclusion of diverse perspectives in content creation. By promoting diversity and inclusion, they help to challenge discriminatory practices and create a more equitable and representative media landscape.

Black News UK and BME Volunteers CIC play a role in challenging discrimination and injustice within print media systems, press communications, and publishing. Through amplifying marginalised voices, addressing systemic bias, providing alternative narratives, collaborating with community organisations, and promoting diversity and inclusion, we contribute to creating a more equitable and inclusive media industry. Their efforts help to challenge discriminatory practices, promote accurate representation, and foster a more inclusive and just society.

Funders, Abolitionist, and Allies Working Group

Black Lives Matter Festival UK's involvement in the BME Volunteers Disability Justice Community demonstrates our commitment to advocating for the voices of individuals with disabilities and promoting capacity building. This community, consisting of various organisations representing Neurodivergent and Disabled Peoples in different areas of London, works together to address the specific challenges faced by individuals with disabilities.

Within this community, Black Lives Matter UK, in collaboration with BME Volunteers CIC, takes a leading role in the Funders, Abolitionist, and Allies Working Group. This group focuses on advocating for the rights and liberation of individuals with disabilities within the broader abolitionist movement. They raise awareness about the intersectionality of disability justice and abolition, organize funding and educational events and workshops, and collaborate with other funding and abolitionist organizations to promote inclusive and transformative justice practices.

The working group also engages in heritage, culture, media, and sports advocacy efforts to challenge ableism within the criminal and civil justice system. They work towards creating alternative models of community care, appropriate representation, and support for individuals or communities with disabilities. By actively addressing these specific issues, the working group provides opportunities for the 16 disability justice community members of BME Volunteers CIC to contribute to the overall mission of Black and Black-led fairness, truth, and justice.

This collaboration between Black Lives Matter Festival UK and BME Volunteers CIC demonstrates the importance of intersectionality within social justice movements. By recognising the unique experiences and challenges faced by individuals with disabilities, they work towards creating a more inclusive and equitable society for all. Through their advocacy efforts, educational events, and collaborations, they strive to challenge ableism, promote representation, and support individuals with disabilities in their pursuit of fairness, truth, and justice.

In conclusion, the involvement of Black Lives Matter Festival UK in the BME Volunteers Disability Justice Community showcases their dedication to advocating for the voices of individuals with disabilities and promoting their capacity building. Through their participation in the Funders, Abolitionist, and Allies Working Group, they actively address specific issues and contribute to the overall mission of Black and Black-led fairness, truth, and justice. This collaboration highlights the importance of intersectionality within social justice movements and the need to challenge ableism and promote inclusivity for individuals with disabilities.

2. Executive Summary 

CEO Alton Anderson is a prominent leader and advocate for social justice, particularly within the context of intergenerational wealth equality and the empowerment of Black communities. With a deep commitment to addressing systemic racism, colonialism and promoting inclusivity, Alton has played a pivotal role in various initiatives and organisations.

As the CEO of the Black Lives Matter Festival, Alton has been instrumental in organising and leading an annual event that celebrates Black culture, history, and achievements while raising awareness about inequality and injustice. Under his leadership, the festival has grown in prominence and has become a platform for artists, activists, and community members to come together and advocate for change.

Anderson's leadership extends beyond the festival. He has been actively involved in collaborating with media organisations, community groups, and government entities to address systemic racism and promote social justice. Through his strategic vision and advocacy efforts, Alton has helped to amplify the voices of marginalised communities and challenge discriminatory practices within the media industry.

With a deep understanding of the issues faced by Black communities, Alton brings valuable insights and perspectives to the table. His commitment to inclusivity, diversity, and accurate representation has been instrumental in driving positive change and fostering dialogue around ethnic equality.

In conclusion, CEO Alton Anderson is a dedicated leader and advocate for social justice, particularly within the context of fairness and the empowerment of Black communities. Through his leadership, he has played a significant role in organising the Black Lives Matter Festival and collaborating with various stakeholders to challenge systemic racism and promote inclusivity. Alton’s commitment to amplifying marginalised voices and driving positive change makes him a key figure in the fight for a more equitable and just society.

3. Our Products and Services 

. In view of that, here are the different techniques deploy; 

• Computer support technique 
• Mobile Phone support techniques 
• Tablet support technique 
• Other Mobile Technology support technique 
• Other Wearable Technology support technique 
• Mentoring support technique 
• Behaviour support techniques 
• Flash support technique 
• Employment support technique 

4. Our Mission and Vision Statement 
• Our vision is to build an effective accessible and inclusive London and UK Black community media presence that will become the number one choice for all individuals, Social enterprises, NGOs start-ups and corporate organisations. 
• Our mission is to provide affordable, professional, and highly effective options to a wide range of clients. 
• Our overall goal is to position Black News UK to become one of the leading Black Community Media, Press Release & Communications Leadership and empowerment options available, and also to be amongst the top 5 Media models in Diaspora within the next 10 years of operation. 

Black News UK Business Structure 

We started small 2 years ago in London but hope to grow and have a hub presence diaspora wide. 

We are aware of the importance of building a solid business structure that can support the world class business we want to own. This is why we are committed to only hire the best hands within our area of operation. 

We hire people that are qualified, hardworking, creative, passionate, result driven, and customer centric and are ready to work to help us build a prosperous support infrastructure that will benefit all our stake holders. 

We are open to profit-sharing arrangement based on performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions; 

• Media and Communications Programme Manager 
• Office Administrator 
• Programme Coordinator 
• Accountant 
• Marketing Executive 
• Client Service Executive / Front Desk Officer 

5. Job Roles and Responsibilities 

Black News UK Programme Manager/Facilitator: 

• Grows management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results 
• Answerable for fixing prices and signing business deals 
• Accountable for providing direction for the business 
• Creates, communicates, and implements the organisation’s vision, mission, and overall direction – i.e., leading the development and implementation of the overall organisation’s strategy. 
• Responsible for signing checks and documents on behalf of the company 
• Evaluates the success of the organisation 

Black News UK Office Administrator 

• Responsible for overseeing the smooth running of HR and administrative tasks for the programme. 
• Regularly hold meetings with key stakeholders to review the effectiveness of the organisations’ Policies, Procedures and Processes 
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products. 
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs. 
• Defines job positions for recruitment and managing interviewing process 
• Carries out staff induction for new team members 
• Responsible for training, evaluation, and assessment of employees 
• Responsible for arranging travel, meetings, and appointments 
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organisations. 
• Oversees the smooth running of the daily activities of the Network. 

Black News UK Coordinators 

• Responsible for sourcing by and for suitable resources and tools 
• Responsible for ensuring that we adopt different techniques according to the situation and the mindset 
• Responsible for continuous review of support program that covers areas such as organisation support, work process support, technology support, industry support, Profession or trade support, Flash support and Supervisory support amongst others Monitors the progress of service users and stakeholders 

Black News UK Youth Marketing Executive 

• Identifies, prioritises, and reaches out to new clients, and business opportunities et al 
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects 
• Writing winning proposal documents, negotiate fees and rates in line with organisations’ policy 
• Responsible for handling business research, market surveys and feasibility studies 
• Documents all customer contact and information 
• Represents Black News UK in strategic meetings 
• Helps to increase growth for the organisation. 

 Black News UK Accountant 

• Responsible for preparing financial reports, budgets, and financial statements for the organisation 
• Provides managements with financial analyses, development budgets, and accounting reports Responsible for financial forecasting and risks analysis. 
• Performs cash management, general ledger accounting, and financial reporting for one or more properties. 
• Responsible for developing and managing financial systems and policies 
• In authority of administering payrolls Ensures compliance with taxation legislation Handles all financial transactions. 
• Serves as internal auditor. 

Client Service Executive 

• Welcomes clients and visitors by greeting them online, in person or on the telephone, answering or directing inquiries. 
• Ensures that all contacts with clients (e-mail, walk-In centre, SMS, or phone) provides our service users and clients with a personalised customer service experience of the highest level 
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services 
• Manages administrative duties assigned by the principal partners in an effective and timely manner 
• Consistently stays abreast of any new information on the organisations’ products, promotional campaigns, research etc. to ensure accurate and helpful information is supplied to clients when they make enquiries 
• Receives parcels/documents for Black News UK®.  

6. SWOT Analysis 

In order to continue to maintain our overhead and continue to make profit for the business, we must position the business to scale – up our income on a regular basis. 

In view of that, we will engage the services of a professional in the area of business consulting and structuring to assist our organization in building a well – structured support business that can favourably compete in the highly competitive and unjust Media, Communications and PR industry. Here is a summary from the result of the SWOT analysis; 

Strength: 

Our strength as an organisation is tied to our years of experience, our partners, and supporters. We have a team that are considered experts in the industry, a team with excellent qualifications and experience in media, health and education. 

Aside from the synergy that exists in our carefully selected team members and our strong off and online presence, Our Charity is well positioned with the right demography, and we know we will attract loads of clients from the first day we open our doors for business. 

Weakness: 

The fact that we are starting our support programme from the scratch might be one of the weaknesses that we will have to confront. This is because it is easier for a franchise support program to leverage on an already built momentum from their parent company. 

Opportunities: 

Without a doubt, the opportunities in the Social Justice Media industry is massive considering the number of individuals, start-ups and corporate organisations that want to achieve their life and community development goals. As a standard culture and heritage support programme business, we are ready to take advantage of any opportunity that comes our way. 

Threat: 

A few of the threats that we are likely going to face as a network operating in the United Kingdom are unfavourable government policies that might affect our business, the arrival of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power especially as relates to the kind of services we offer. 

7. MARKET ANALYSIS 

Market Trends 

One thing is certain, the trend in the support service industry is such that if you want to be ahead of your competitors, you should be able to acquire as much certifications as possible and you should be able to have loads of testimonies from your clients. The truth is that if your clients experienced huge difference in their life, career, and business as a result of hiring your services, then they will be compelled to help promote our organisation and model. 

New enterprises and establishments are leading to higher employment and industry profit margins are expected to increase. External factors such as Corporate profit and Per capita disposable income in Charity, Media, Sports, Heritage, health, and education industry will definitely impact the overall performance in this industry. 

Another notable trend in disability justice is the influence of technology; the advent of technology is responsible for the increase in income generated by industry operators. With technology, it is now easier for service providers to engage clients that are thousands of kilometres away from them. Tools like video calling/Skype, Zoom, YouTube, Instagram, and Webcast et al are being used by operators. 

8. Our Target Market 

The target market for an educational support and advocacy company is all encompassing. The Leadership Programme is a professional support business that is specialised in helping clients achieve their personal, career and other goals. Our target market as a support programme business cut across young people of different learning styles, aptitudes, class, and people from all walks of life. 

We are coming into the industry with a business concept and company profile that will enable us work with the clients at different learning stages. Below is a list of the clients that we have specifically designed our support services for; 

• Health and Education Settings and Spaces
• Individuals or Families Living With Special Educational Needs or Disabilities
• Funders and sponsors of SEN 
• Diversity, Inclusion & Justice Professionals and Organisations
• Local and National Governments 

Black News UK competitive advantage 

 Social and Racial Justice is indeed a very prolific and highly challenging industry. 

Our learnings suggest that Bexley and London stakeholders mostly engage with services if they know that you can help them achieve their childrens health and education, life, personal, career and business goals -  a holistic approach. 

It is the practice for operators of support and advocacy programmes to partner with highly successfully and respected professionals in the community; it is part of what will make them stay competitive in the industry. 

We are quite aware that to continue to scale up our incomes and to be highly competitive in the business means that we should be able to deliver consistent quality service, our clients should be able to experience remarkable difference and improvement and we should be able to always meet the expectations of our clients. 

Our approach might be new, but the management team and the experience and expertise of our team is a strong advantage. We are professionals that have successfully build our service with zero proficiency to 8 or 10 on a scale of 10 within a short period of time. These are part of what will count as a competitive advantage for us. 

Aside from the robust experience of our team, we can boast of the ability to customize our support and advocacy programme via different peer support techniques as suitable for our service users. 

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our objectives. 

9. SALES AND MARKETING STRATEGY 

Sources of Income 

We will generate income by offering the following programmes; 

• Computer support technique 
• Mobile Phone support techniques 
• Tablet support technique 
• Other Mobile Technology support technique 
• Other Wearable Technology support technique 
• Mentoring support technique 
• Behaviour support techniques 
• Flash support technique 
• Employment support technique   

10. Sales/Grant Forecast 

One thing is certain, there would always be individuals, corporate executives and entrepreneurs who would need the experience and push of a mentor in other for them to achieve their goals in their career and organisation. This is the major reason why the services of an a by and for accessible and inclusive Media, Communications and PR network will always be needed. 

We are well positioned to take on the available market in Bexley, London and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow our support and empowerment business. 

We have been able to examine Black News UK market, we have analysed our chances in the industry, and we have been able to come up with the following sales forecast. Below is the sales projection. It is based on the location of our support business and of course the wide range of support programmes and techniques that we will be offering. 

• First Tax Year: £29,750 

• Second Tax Year: £38,000 

• Third Tax Year: £65,000 

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there will be major economic meltdown and major competitor offering similar services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher. 

Marketing Strategy and Sales Strategy 

We are mindful of the fact that there are stiff competitions amongst support programme operators and similar companies in the UK hence we have been able to plan and deliver some of the best marketing results to handle our sales and marketing. 

Our sales and marketing team will be recruited based on their vast experience in the industry, and they will be trained on a regular basis to be equipped to meet their targets and the overall goal. 

We will also ensure that our clients become highly mentored to achieve any of their goals; we want to build a standard and first – class support business that will leverage on word of-mouth advertisement from satisfied clients. 

Our goal is to grow Black News UK, to become one of the top 5 in the London which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Bexley and London but also in other cities in of the world. 

We are set to make use of the following marketing and sales strategies to attract clients. 

• Introduce our programme by sending introductory letters alongside our brochure to corporate organisations, schools, sport clubs, start-ups, and key stake holders in and around London and UK. 
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities, and train stations et al. 
• Use friends and family to spread word about our support programme business. 
• Post information about our support programme business on bulletin boards in places like schools, libraries, and local coffee shops. 
• Placing a small or classified advertisement in the newspaper, or local publication about our support programme business. 
• Advertise our support programme business in relevant newsletters, magazines, newspapers, TV and radio stations. 
• Attend relevant educational expos, seminars, and business fairs et al 
• Engage in direct marketing approach. 
• Encourage word of mouth marketing from loyal and satisfied clients.  

11. Publicity and Advertising Strategy 

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. 

We want to become the number one choice for both corporate clients and private clients in the whole of UK which is why we have made provisions for effective publicity and advertisement of our business. 

Below are the platforms we intend to leverage on to promote and advertise: 

Place adverts on both print (community – based newspapers and magazines) and electronic media platforms 

• Sponsor relevant community – based events/programmes 
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand 
• Install our billboards in strategic locations all around Royal Greenwich, London. 
• Engage in roadshow from time to time in targeted neighbourhoods 
• Distribute our fliers and handbills in target areas 
• List our support programme business on local directories / yellow pages 
• Advertise our support programme business in our official website and employ strategies that will help us pull traffic to the site. 
• Ensure that all our personal mentors and staff members wear our branded shirts and all our utensils are well branded with our organisations’ logo. 

12. Our Pricing Strategy 

Empowerment businesses bill both per hour and flat fees on a weekly or monthly basis. As a result of this, Black News UK charges clients flat fees except for few occasions where there is a need for us to charge special clients on hourly basis. 

We will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our clients at regular intervals.  

Payment Options 

The payment policy adopted by is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the UK. 

Here are the payment options that we will make available to clients; 

• Payment via bank transfer 
• Payment with cash 
• Payment via online bank transfer 
• Payment via mobile money 

In view of the above, we have chosen banking platforms that will enable our client make payment for enrolling in our support programme without any stress on their part. Our bank account numbers will be made available on our website and promotional materials. 

13. Black News UK Expenditure (Budget) 

Starting our business was cost effective because on the average, we did not need to acquire expensive machines and equipment. We are concerned about the amount needed to secure a standard office facility in a good and appropriate setting, the amount needed to furniture and equip the setting and space, the amount needed to pay bills, promote the option and obtain the appropriate and necessary license and certifications. 

However, this is what it cost us to maintain

• Business incorporating fees cost – £750. 
• The budget for Liability insurance, permits and license cost – £550 
• Hiring office space that will accommodate the number of employees we intend employing for at least 12 months cost – £1500. 
• Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) cost – £1200 
• Launching an official website cost – £500 
• The amount needed to pay bills and staff members for at least 2 to 3 months – £24000 
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions cost – £500 
• Miscellaneous – £1,000 

While our model did not incur all capital and start expenses, we will need an average of £31,000 to maintain a medium scale operation and options for Bexley Community over the next 3 years. 

Black News UK Generating Funds/Capacity Building Capital 

Black News UK is led by Yeukai Taruvinga and other business partners. They are the financiers of the business which is why they decided to restrict the sourcing of the start-up capital for the business to just three major sources. 

• Generate part of the start-up capital from personal savings and sale of his stocks • Generate part of the start-up capital from friends and other extended family members 
• Generate a larger chunk of the start-up capital from grants or seed funding. 

14. Sustainability and Expansion Strategy 

The future of a business lies in the number of loyal customers and funders or sponsors that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop. 

One of our major goals of starting is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. 

We know that one of the ways of gaining approval and winning customers over is to offer our support programme services and advisory and consulting services a little bit cheaper than what is obtainable in the market, and we are prepared to survive on lower profit margin for a while. 

Black News UK will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy. 

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams. 

  Check List/Milestone 

• Business Name Availability Check:>Completed 
• Business Incorporation: Completed 
• Opening of Corporate Bank Accounts: Completed 
• Opening Online Payment Platforms: Completed 
• Application and Obtaining Tax Payer’s ID: In Progress 
• Application for business license and permit: Completed 
• Purchase of Insurance for the Business: Completed 
• Leasing a standard office facility in a good location plus reconstruction: In progress 
• Conducting Feasibility Studies: In Progress 
• Generating part of the start-up capital from the founders: In Progress 
• Writing of Business Plan: Completed 
• Drafting of Employee’s Handbook: Completed 
• Drafting of Contract Documents: In Progress 
• Design of Logo for the school: In Progress 
• Printing of Promotional Materials: Completed 
• Recruitment of employees: In Progress 
• Purchase of the needed furniture, office equipment, electronic appliances, and facility facelift: In progress 
• Creating Official Website for the business: In Progress 
• Creating Awareness for the support program in Royal Greenwich, London: In Progress 
• Health and Safety and Fire Safety Arrangement: In Progress 
• Establishing business relationship with vendors and key players in various industries: In Progress