Her Fantasy Box Enters 4,000 Select CVS Pharmacy Stores Nationwide, Announces Star-Studded Activations for Essence Festival Weekend

Her Fantasy Box, the plant-based feminine wellness company founded by Kayla Rowe, has officially launched in more than 4,000 CVS Pharmacy locations nationwide, marking a major retail milestone for the self-funded brand.

The announcement comes amid a record-breaking year for Her Fantasy Box, which was recently recognized on the Inc. 5000 list of America’s Fastest-Growing Private Companies, ranked as the No. 1 Fastest-Growing Company in the Southeast Region, and currently holds the title of No. 1 Feminine Hygiene Brand on both TikTok Shop and Amazon.

To celebrate, the brand will host major activations during the Essence Festival of Culture weekend in New Orleans, including a CVS takeover event hosted by Ari Fletcher, a BeautyCon booth hosted by JMulan, and a highly anticipated special appearance by a Grammy Award-winning superstar rapper who has previously worked with the brand

About Her Fantasy Box

Her Fantasy Box is a premier plant-based feminine wellness and intimate care brand dedicated to creating natural, transparent, and high-quality lifestyle solutions for women. Founded by entrepreneur Kayla Rowe, the self-funded company bridges the gap between holistic health and modern retail, offering a trusted product suite that empowers consumers while actively breaking systemic stigmas surrounding corporate feminine hygiene. Globally recognized for its community-first approach and rapid market acceleration, Her Fantasy Box continues to lead digital and physical wellness spaces nationwide.