Law Society of Zimbabwe unveils new identity
THE Law Society of Zimbabwe (LSZ) has officially launched a sweeping rebranding exercise, signalling a shift in both identity and institutional culture as it seeks to modernise the legal profession and align with evolving technological and societal demands. Speaking at the launch, LSZ president Lison Ncube said the transformation marks a decisive break from the […] The post Law Society of Zimbabwe unveils new identity appeared first on NewZimbabwe.com.
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THE Law Society of Zimbabwe (LSZ) has officially launched a sweeping rebranding exercise, signalling a shift in both identity and institutional culture as it seeks to modernise the legal profession and align with evolving technological and societal demands.
Speaking at the launch, LSZ president Lison Ncube said the transformation marks a decisive break from the past, describing it as a turning point for the organisation which was established in 1981 following the collapse of the colonial-era Bar Association.
“Rising from the ashes of the old Bar Association 40 years ago, a relic of colonial Rhodesia, the Law Society of Zimbabwe has come a long way as a brand. Our identity has grown through the fire, literally,” Ncube said.
He acknowledged that the institution’s visual identity had over time lost its distinctiveness, prompting the need for a comprehensive overhaul that goes beyond aesthetics.
“We lost our colours and with it part of our identity was eroded. A decision was made for a wholesale change not only in our colours but our culture, our approach to business and the way we deal with everyone who interacts with the Law Society of Zimbabwe,” he said.
The new logo, derived from the traditional crest but simplified and refined, is part of a broader strategy aimed at repositioning the LSZ as a thought leader and a responsive regulator within the justice sector.
Ncube said the rebranding reflects a commitment to long-standing values such as integrity, independence and professionalism, while embracing change in a rapidly shifting environment.
“We are on the precipice of a new dawn. This will not be the end. Neither do we feel we have arrived. It is the beginning of a new culture, a new way of doing things,” he said.
In a side interview with journalists, Ncube emphasised that the changes were driven by the need to keep pace with technological advancements and the expectations of a new generation of legal practitioners.
“The legal profession has evolved over years. Times have changed. Technology has changed. The way people were doing things in 1980 cannot be the same in 2026. Hence, the need for us to also move with time,” he said.
He added that the rebranding signals a complete institutional renewal.
“We have rebranded ourselves. We have rebirthed ourselves. We have done away with the old, not just the old logo, but the old culture, the old way of doing things,” Ncube said.
Members of the public and the legal fraternity can expect improved service delivery, he said, as the society seeks to strengthen its regulatory and representative roles.
“They can expect a more efficient service. They can expect a more listening society. They can expect a law society that will deliver results in good time,” he said.
Ncube also outlined a series of activities lined up for the year, including continuous professional development programmes, training schools, and the annual charity dinner, which underscores the institution’s commitment to community engagement.
Despite the changes, he said the LSZ’s core mission remains intact.
“Our vision remains unchanged: to be a world-class, independent law society committed to justice and the rule of law,” Ncube said.
The rebranding, he added, positions the organisation to better safeguard professional standards while adapting to future challenges.
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