Rwanda’s bold bet on Aston Villa - global branding for tourism and economic growth
Rwanda has done it again, only bigger. The landlocked African country has secured a multi-year partnership with Aston Villa Football Club, becoming the club’s Principal Partner, Official Tourism Partner and Official Coffee Provider. The exact number of years has not been publicly specified. This deal extends to front-of-shirt sponsorship for the men’s, women’s and academy teams.
Black News 
Rwanda has done it again, only bigger. The landlocked African country has secured a multi-year partnership with Aston Villa Football Club, becoming the club’s Principal Partner, Official Tourism Partner and Official Coffee Provider. The exact number of years has not been publicly specified. This deal extends to front-of-shirt sponsorship for the men’s, women’s and academy teams.
