Sustainable Stylist Sabrina Grant backs Traid’s campaign to tackle fast fashion as Brixton store launches UK’s first ‘Donation Code’ – 2nd April 2026

RTS Award-winning TV presenter and sustainable fashion advocate Sabrina Grant is among the celebrity supporters backing Traid’s Closet Clear-Out campaign, which launches across 12 London stores including Traid Brixton and …

Apr 1, 2026 - 12:03

Sustainable Stylist Sabrina Grant backs Traid’s campaign to tackle fast fashion as Brixton store launches UK’s first ‘Donation Code’ – 2nd April 2026

RTS Award-winning TV presenter and sustainable fashion advocate Sabrina Grant is among the celebrity supporters backing Traid’s Closet Clear-Out campaign, which launches across 12 London stores including Traid Brixton and Traid Clapham on 2nd April.

Grant is a long-term supporter of sustainable fashion who regularly visits Traid’s Brixton and Clapham stores. After training at the BRIT School in Croydon and Mountview Academy in Peckham, she worked as a stylist to the likes of Taylor Swift and Sam Smith before moving in front of the camera with Channel 4’s Supershoppers, BBC Two’s Saved and Remade and E4’s Second Hand Showdown. A self-described “conscious consumer”, her wardrobe is built mainly on vintage and charity shop finds.

At the heart of this year’s campaign is the UK’s first Closet Clear-Out Donation Code, a five-step checklist urging people to donate with intention: is it clean and ready to wear? Does it still have life in it? Would you buy it second-hand? Would you gift it to a friend? And will better quality mean bigger impact?

Traid CEO Dr Maria Chenoweth told Brixton Buzz:

“Today’s fashion system produces clothing that often isn’t built to last. The most powerful thing you can do is donate pieces someone else can wear and love for years to come.” – Dr Maria Chenoweth, Traid CEO.

The charity says fast fashion overproduction has flooded charity shops with low-quality garments that can’t be resold, placing pressure on charities and contributing to textile waste. For over 25 years, Traid has used its network of shops and free home collection service to fund global projects supporting garment workers’ rights, organic cotton farming and clothing poverty in the UK. Higher-quality donations generate greater resale value, directly increasing funds for this work.

Anyone who books a free home collection during April will be entered into a prize draw to win Traid shopping vouchers worth up to £100.

Other celebrity supporters donating items for resale include Martin Freeman and Sharon Horgan, as well as veteran fashion commentator Caryn Franklin MBE – who lived in Brixton for nine years, teaches fashion psychology at Goldsmiths in nearby New Cross, and has been a vocal supporter of the area’s community spaces, including backing petitions to save International House from redevelopment.