The Deals: Spotify to Host Workouts on-Platform With Peloton Pact; ElevenLab Names New Series D Investors
Also: Primary Wave and Times Music buy Punjabi label Catrack, and The Orchard acquires Brazilian Christian music label OniMusic.
Black News 
Spotify partnered with Peloton in a deal that will see guided workouts on the streaming platform. Spotify free and premium users will now have access to dozens of curated playlists, along with content from wellness creators. Premium users “in supported markets” will also have access to a growing catalog of more than 1,400 ad-free, on-demand Peloton classes as part of their existing subscriptions.
“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, vp and global head of podcasts at Spotify, in a statement. “But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion. By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time—it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”
ElevenLabs, the company behind the AI music model Eleven Music and a recently-launched consumer-focused AI music platform, announced a host of new investors in its Series D fundraise, including institutional investors BlackRock, Wellington, D.E. Shaw and Schroders; companies including NVIDIA (via NVentures), Salesforce, Santander, KPN and Deutsche Telekom; and creatives including Jamie Foxx, Eva Longoria and Squid Game creator Hwang Dong-hyuk. According to a press release, ElevenLabs has surpassed $500 million in annual recurring revenue (ARR) in the first four months of 2026, versus $350 million in ARR all of last year. The company also announced it has closed a $100 million tender offer.
Read about more recent music industry deals below.
