‘WTF Is This?!’ — Swimwear Brand Cupshe Under Fire After Talent Manager Shares Alleged Email Saying Brand Wouldn’t Work With Black People

Swimwear brand Cupshe is facing backlash after an employee's alleged email banning Black models from a campaign went viral. The post ‘WTF Is This?!’ — Swimwear Brand Cupshe Under Fire After Talent Manager Shares Alleged Email Saying Brand Wouldn’t Work With Black People appeared first on MadameNoire.

‘WTF Is This?!’ — Swimwear Brand Cupshe Under Fire After Talent Manager Shares Alleged Email Saying Brand Wouldn’t Work With Black People
Cupshe Villa - The Arrival MSW 2026 - Paraiso Miami Swim Week
Source: Ivan Apfel / Getty

Niasia Boykin, founder and lead talent manager of The Brownstone Collective, an influencer management company, has come forward with serious allegations against swimwear brand Cupshe. On June 4, Boykin shared a screenshot on Threads of an email she allegedly received from a brand representative. In the message, the representative claimed that the brand wouldn’t be working with Black people for an upcoming campaign.

“We would not collab with black people this campaign,” the email allegedly read.

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The post ‘WTF Is This?!’ — Swimwear Brand Cupshe Under Fire After Talent Manager Shares Alleged Email Saying Brand Wouldn’t Work With Black People appeared first on MadameNoire.