Women are starting to adopt the language of looksmaxxing
Despite being the subject of extreme beauty practices for centuries, more women are using the language of looksmaxxing in an effort to be taken seriously

The objectives of looksmaxxing are nothing new. Women have spent centuries maximising their physical attractiveness – through cosmetic, fitness and, more recently, surgical practices – to conform to mainstream beauty ideals. What is new is that men are now doing it, and talking about it, to the same extremes.
The goal of looksmaxxing is to glow up – but in a butch way. Rather than acknowledge thathellip;
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