“Book Influencers Are Shouldering the Work of Marketing in Nigeria”: IkeGod on Online Reading Culture and the Future of African Book Promotion
Book influencing has become an integral part of today’s literary ecosystem. From the rise of BookTok conversations that can turn titles into bestsellers overnight to the carefully curated world of Bookstagram, the way readers discover and engage with books has changed dramatically. Publishing houses are paying attention too, with companies like Penguin Random House increasingly […]
Black News 
Book influencing has become an integral part of today’s literary ecosystem. From the rise of BookTok conversations that can turn titles into bestsellers overnight to the carefully curated world of Bookstagram, the way readers discover and engage with books has changed dramatically. Publishing houses are paying attention too, with companies like Penguin Random House increasingly […]
