Nobody wants to be famous anymore
Millions of ‘ordinary’ people leapt at the chance to become an overnight star during the reality TV boom of the 2000s and 2010s. Today, just nine per cent of Gen Z want to be famous. What changed?

A decade or two ago, it seemed like everyone wanted to be famous. The reality TV golden era of the 2000s saw the rise of shows like Big Brother, Britain’s Got Talent and The X Factor, which offered an unprecedented platform for ‘ordinary’ people to take a shot at becoming a star overnight – and it was a shot many people took. One