OT Select Takeover Powered by Gatorade and e.l.f. Cosmetics Proves the Future of Women’s Basketball Is Already Here
There was music. There were giveaways. There were activations. Families filled the stands. Young girls laughed, posed for photos, and connected with athletes who looked like them. The atmosphere at the OT Select Takeover, powered by Gatorade and e.l.f. Cosmetics, felt like the perfect summer celebration. But make no mistake: these girls can hoop. Check…
Black News 
There was music. There were giveaways. There were activations. Families filled the stands. Young girls laughed, posed for photos, and connected with athletes who looked like them.
The atmosphere at the OT Select Takeover, powered by Gatorade and e.l.f. Cosmetics, felt like the perfect summer celebration.
But make no mistake: these girls can hoop.
Check out the event recap on SHEENTV
What unfolded inside Overtime Elite Arena was more than a family-friendly event. It was a showcase of some of the most talented young basketball players in the country, a reminder that the future of women’s sports is not coming someday. It has already arrived.
OT Select, the women’s division of Overtime’s groundbreaking sports platform, brings together elite basketball players ages 15 to 18 from across the nation and beyond. The league continues to provide visibility, competition, and development opportunities for athletes who are redefining what excellence looks like at the high school level. This summer’s season features eight teams stacked with elite talent competing in a highly competitive environment designed to elevate the next generation of stars. The annual Takeover event serves as a celebration of that talent.
Fans were treated to a series of skills competitions, challenges, and showcase moments that highlighted not only athleticism but also personality, confidence, and camaraderie. From clutch shooting performances to highlight-worthy plays, the athletes delivered exactly what the crowd came to see. The event featured fan-favorite competitions including the Queen of the Court challenge and Trey Ball Challenge, bringing out the competitive spirit of some of the league’s brightest stars.
Throughout the arena, brands like Gatorade and e.l.f. Cosmetics created experiences that reflected a growing commitment to investing in girls’ sports. Across the sports landscape, e.l.f. Cosmetics has become increasingly vocal about supporting young female athletes and expanding opportunities for the next generation through partnerships and community-driven activations.
Yet the most memorable moments weren’t found at activation booths or social media stations.
They were on the court.
Every possession served as a reminder of the depth of talent currently emerging in women’s basketball. The speed, court vision, defensive intensity, and basketball IQ on display challenged outdated perceptions about girls’ sports. These athletes weren’t participating in a showcase because they are the future—they were competing because they have already earned the stage.
For young girls in attendance, the impact was impossible to miss.
They saw athletes who looked like them commanding arenas, building brands, securing partnerships, and creating opportunities through their talent. They witnessed what happens when investment meets preparation and when organizations intentionally create pathways for young women to thrive.
In many ways, that may be OT Select’s greatest contribution.
The league is not simply developing basketball players. It is helping create visibility for a generation of athletes who are often asked to prove their value before receiving support. Through events like the Takeover, these young women are receiving the resources, exposure, and platform they deserve.
As the summer season continues, fans can expect even more action from OT Select’s third season. The league’s schedule includes regular season competition, playoff matchups, and a championship tournament featuring some of the top 15-to-18-year-old girls’ basketball players in the world.
If the Takeover was any indication, the road to the championship will be must-see basketball.
Because beneath the music, the entertainment, the partnerships, and the festivities lies a simple truth:
The girls can play.
And they’re demanding the world pay attention.
Show up and watch the hardest meet ups of the court exclusively at (tickets.itsovertime.com)
Video Credit: OJ Moore
