Should Brands Really Be Popping Off in the Comments?

The spiraling drama between Alex Cooper and Alix Earle has underscored a new opportunity: brands getting stuck into online discourse. Does it pay dividends or divide followers?

Should Brands Really Be Popping Off in the Comments?
The spiraling drama between Alex Cooper and Alix Earle has underscored a new opportunity: brands getting stuck into online discourse. Does it pay dividends or divide followers?